In collaboration with Video Factory, we made this playful animation for AstraZeneca. The animation aims to clarify information about possible treatment methods without patients feeling overwhelmed.
We created a friendly style that is reminiscent of papers placed above one another. The color scheme has been carefully designed to give the viewer a calmer feeling despite using the color red, which is normally perceived as busy and aggressive.
Due to the sound design and dynamic transitions, this informative animation still looks away nicely. Currently, the animation is being used by AstraZeneca, and it helps them effectively inform patients. The animation aims to clarify information about possible treatment methods without patients feeling overwhelmed.
Alexander de Coen
March 8, 2022